Marketing Automation

Marketing lists collect the recipients who should receive mailings, attendees for events, and other lists of contacts useful to the marketing or business development group. For example, most firms maintain a list for the annual holiday card. The list contains all the individuals who should receive the mailing, along with sponsorship information used to determine which professionals need to sign the cards. To serve all your organization’s needs, InterAction provides you with a robust reporting tool that is accessible from the Windows Client, Web Client, and Personal Information Manager (PIM). This reporting tool provides you with out-of-the-box reports and a report design tool that report managers can use to edit reports, create new reports, and make reports available to your organization.